Well over a year ago a tragic event occurred: In the fall of 2015, the executives of McDonald’s made a grave decision, the consequences of which are still felt to this day. They decided that when the McRib was released that year it would… it would allow the regional managers to decide whether or not they would offer the McRib. As a result, a staggering 45 percent of McDonald’s locations elected not to offer the McRib. It was the single greatest tragedy this country has ever endured. But one woman, one brave voice, said, “No. This will not do.”
First off, shout out to Reader James from Lake Elsinore, CA for alerting us to the tale of hardship and heroism. You see, when Xanthe Pajarillo, a “McRib activist,” realized that none of the ten McDonald’s locations in her hometown of Santa Clarita would be offering the McRib, she did what any reasonable red-blooded American citizen would do. She brought the issue before the city council.
Now it is no secret that the McRib Shortage of ’15 nearly brought the nation to a standstill. In fact, if it weren’t for the release of a special McRib locator app, experts speculate that America would have ceased to exist as it does today. But amidst all of the rolling blackouts, the deaths, and the riots, we overlooked all of the smaller, personal tragedies that took place because of the cruel decision made by nearly half of McDonald’s regional managers.
In her impassioned plea to the Santa Clarita city council, Pajarillo explained just why the McRib meant so much to her and her family, and why the city council had to act in order to bring it back.
“The removal of the McRib from the menu has affected my family, because every Thanksgiving, my family would, like, order a 50-piece chicken McNugget and like, 10 McRibs. It was like, a tradition in our family, and now it’s like—well, like my family’s holiday spirit is kind of messed up and broken.”
Recently Pajarillo heroic speech before the city council has gone viral, gaining attention at the national stage across social media. Since that dramatic event, Pajarillo has continued to fight for the return of the McRib, even going so far as to release a song dubbed “The McRib Blues.” In it, she lays bare her soul and the souls of those like her to whom the McRib is more than just a barbecue pork sandwich, but is instead, a way of life.
There are those out there, deplorables who hardly deserve mention, that call her bravery nothing more than a stunt. Performance art holding up a mirror to America’s consumerism and obsession. However, others stand by the truth. Pajarillo is a hero, fighting for both a sandwich, but also for something more. Something ephemeral. That little piece of Americana that brings us all together. The McRib.
Fight on, brave warrior, fight on.
♪ Cause we have right to eat what we like, McRib is worth the fight ♪
Still can’t get enough of the McRib? Learn how a McRib is made, courtesy of BuzzFeed.