Sega reenters the video game console market with updated Genesis

Scott Cornell /

It’s been a solid decade and a half since Sega managed to get anybody excited about much of anything – RIP Dreamcast – much less a new console, but believe it or not, Sega has another console that will be hitting shelves in the near future. A manufacturer plans on reviving production of Sega’s golden goose from the 16-bit gaming era, the Sega Genesis.

The beloved console that shaped the world of at home gaming as we know is being revamped and revitalized once more, but with a bit of a catch: Sega will not be the party behind the manufacturing production and the new Sega Genesis will only be sold in a single market – Brazil. That being said, this new Sega Genesis model has received the legal blessing from Sega corporate and will even sport the official Sega logo, despite not being an official Sega manufactured product.

During the advent of the at-home gaming industry, Sega had actually managed to defeat Nintendo to market in Brazil, thus capturing what would become one of the most devoted gaming audiences in the world. Even though Sega officially ended production of Sega-brand consoles in 2001, the gaming legend saw its products long outlive their relative life cycle in Brazil as opposed to markets outside of the South American nation.

Despite the lack of Sega’s official involvement in the manufacturing process, the original manufacturer of the Sega Genesis is back in the saddle of bringing the Sega Genesis back to the Brazilian market. Local Brazilian toy manufacturer Tectoy was the original manufacturing partner of Sega in bringing the Sega Genesis to market the first go-round, and will do so once more with the 16-bit system’s triumphant return to market. Tectoy has two Sega Genesis models that were approved by Sega for the re-manufacture – the Master System (an 8-bit equivalent to the NES) and the Mega Drive (which is what we in the US know to be the Sega Genesis).

The new Mega Drive I designed to look exactly like the Sega Genesis of yore, with many an uncomfortably shaped chunk here and there, retro-futuristic aesthetic, and of course the headphone jack with volume controls on the console. The new Tectoy Sega consoles will feature an SD card reader that allows the user to choose from 22 pre-programmed games, and will cost the buyer 400 Brazilian Real, the equivalent of $125 US Dollars. Unfortunately, it doesn’t look like Tectoy will be doing international shipping any time soon, so for the time being, Sega collectors will have to bide their time with Steam’s Sega Classics or save up for a ticket to Brazil.

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Sean McHugh

Sean considers himself a poor man's polymath and finds solipsism amusing. Feel free to follow him on Twitter at @mchugh_sean, or not. That's fine.