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In my world, what is good for my neighbour is good for me, and in the course of my day job my neighbours are vegetarian and vegan food bloggers, a group of people who have a passion for the earth and the food they get from it. It’s like a magical online community where people understand that their place on this planet is tied directly to what they eat. These are the type of people I like.

And it’s true; I love the work these people are doing. They care about animals and the earth as much as they care about themselves, and that’s pretty fucking rad. By many standards, they are competitors. They own and operate websites that compete openly with two of my company’s own. By free market rules, the last thing I should want to do is be generous and help them and instead focus on leveraging every advantage I have to take their market share, reducing their revenue until they can no longer operate. That’s just business.

But being the good community steward that my company is, we instead planned to carve out a budget to promote smaller bloggers through a free “Best of 2017” e-cookbook for vegetarian and vegan cooks, which my company would produce and market on their behalves, including international press releases and a strong social media blitz. All they would do is submit a recipe and a photo from their blog, and we’d handle the rest. We routinely produce free e-cookbooks for our own audience, so adding one more during the year would be easy. For us, this was a way of saying thank you for being a part of our community. We like giving away things.

Our goals for the “Best of 2017” had nothing to do with revenue or any other performance metrics. We just wanted to say thank you to the larger vegetarian and vegan community. There was just one hiccup I hadn’t foreseen.

Luckily, we have an amazingly patient and understanding managing contributor at work, and she was kind enough to explain to me why going to bloggers with that proposal would be a huge, monumental mistake sure to backfire.

“But,” I argued, “they would get high-quality backlinks from high-authority domains.” “What if we give them rights to use the ebook to promote newsletter signups on their sites?” I wanted to push. “This could really help their domain authority,” I stressed. “We won’t make money doing this,” I pleaded, desperately trying to justify why these bloggers should trust me.

“What am I missing?” I exhaustedly and defeatedly asked.

According to our managing contributor, the thing I was missing is that I had never been shit on by a big media company before.

The American media landscape is rubbish—if I’m being generous. Online, in the digital media world, it is getting scary. If you’re unfamiliar with how the internet works, you basically have millions of websites all fighting for the same limited number of clicks every day. Clicks mean page views. Page views mean ad revenue. More page views mean better ad revenue per page view. So, the bigger a website is, the more money it makes off of you. Not exactly a good environment for smaller independent websites.

Which gets back to that desperate drive to get clicks, and for this you have a few different avenues, most notably social media and internet search engines. There are of course other ways to source traffic for one’s website, but bloggers and smaller sites are often limited to social media and Google.

By having so few options to drive traffic to their websites, bloggers get trapped. Facebook, Pinterest, and Twitter have all changed their algorithms making it a pay-for-play scenario, wherein the algorithms these social media platforms use are designed to depress reach by publishers unless they can afford to market their content to their own fans. Essentially, Facebook won’t show your content to many of your fans unless one of two things happens. One, the post needs to be insanely popular, with nearly every person who sees it engaging (Like, Comment, Share, click, etc.) with the content, or, two, someone is paying Facebook to reach their existing fans and others. This summary of the situation is a gross oversimplification, but it could also be called succinct. If you want proof of this, check out Facebook’s revenue over the past few years, and you’ll see the fruits of their labour.

These changes have been taking place slowly, but over the last year, they’ve fully taken effect. This reality puts more pressure on bloggers to get traffic through search engines, namely Google. The art of getting search traffic is called search engine optimisation, or SEO. You can read about SEO from MOZ, but the gist of it is that there is no gist. It’s complicated. For bloggers to stand a chance in an SEO war with larger media companies, they are pressured to give major media companies free content for a lowly link back to the bloggers’ websites.

Does that link provide much traffic? No. Does it achieve much in the way of boosting a site’s domain authority, which allegedly helps overall SEO performance? We can not be certain, but probably not. The piece of content a blogger gives to the larger media company has far more monetary value than any link back. Without handing over their intellectual property, the blogger doesn’t get a high-quality link back from a high domain authority website, which one needs to improve his/her domain authority to compete for Google clicks against larger media companies.

And, to add insult to injury, one’s SEO authority is also dependent on one’s social media performance, which has been depressed unless one can afford to pay; primarily, only large websites do.

To summarise: Bloggers either need to act as indentured servants or have cash or both. Further compounding matters, quality online ad networks have begun cutting off publishers who can’t meet very high thresholds for minimum page views each month, reducing the revenue streams for emerging and smaller privately-owned websites. Of course, it is far more complicated than that, but people only have so much attention span, so let’s keep going.

“What am I missing?” I now ask myself rhetorically, laughing, sighing, wincing. I was so tone deaf.

You see, I’m not a Stalinist communist. I’m a real communist in the sense that I want to see communities of people working for the betterment of all within the community, not just themselves. Bloggers have these communities already. They have them on Facebook, Reddit, Google+, and various forums. They support each other, share thoughts and ideas, concerns, advice, and information. That’s how our managing contributor could recognise a bad idea when it was presented to her.

In context, the confusion evaporates as to why bloggers wouldn’t see my company’s benevolence as benevolent. It would be a, “give me something free and you can have a link back,” with the key difference being that we weren’t going to make a penny off their work—just like them. Replace “link” with “thousands of links”, and at the end of the day, we are just promising, literally, more of the same.

I’m proud that my company thought it was a good idea to spend money promoting other people and their work. These bloggers are visitors of our websites. They subscribe to our newsletters, read our recipes, scold us when we include honey in a vegan recipe, and support our community by spending their time working on their websites. We are legitimately thankful for them, in all facets. And we did just want to give them a leg up because the landscape isn’t kind to them. We would have provided tremendous value compared to our competitors if bloggers shared their recipes with us, but we were missing the point.

Up until I sat down to write this piece, I kept asking, “What am I missing?” I had been missing that these people are at a disadvantage, bullied by larger media companies to work for free so that they can get a few crumbs. They have to work twice as hard and often for a lot less money than the guy who emails them asking for free shit and offering a single measly link in return.

Tomorrow, a vegan food blogger is going to get a canned email sent by some intern at one of the large media companies in New York asking to use her recipe in a roundup about vegan barbecues this summer. “We just LOVE your blog!! Especially, this recipe that’s conveniently on your homepage. And good news, your blog can be prominently featured in our vegan BBQ roundup about three-quarters of the way through the article if we can just use the work you’ve already done. Don’t worry; we’ll give you a link! Now, of course, people won’t actually follow the link, but you do get a .001% bump in Google’s search algorithms. We’re even going to—surprise—post it to our super big social media audience, some of whom we’re literally paying to reach instead of paying you. All I need is your permission to take your hard work and copy it. Do we have a deal?”

When people think of the “media,” they imagine CNN, Fox News, The Young Turks, etc. Also, primetime programming, movies, other television shows, and books will come to mind for some. After reading this, I hope you’ll also think of small bloggers and independent digital media companies for whom resources are scarce and the competition fierce.

Media consolidation is a very real threat. The fewer companies that own more outlets, the worse off the public is going to be. What was I missing? I was missing that these bloggers are at war with bigger, badder companies with more resources, hell bent on taking what limited market share the bloggers have. They’re in the same fight the mum and pop grocery store has been losing for decades. They’re feeling the same pinch that has put independent pharmacies out of business, as well as small home builders, and thousands of other types of privately owned businesses. In so many of these cases, where big media empires are given an advantage and use it to its fullest potential, the very victims of this bullying are forced to hand over what limited resources they have to the bullies in the hopes that they can somehow turn it into profit down the line. We see this when the small bookseller goes to Amazon to look for a hard-to-find book for a loyal customer, literally paying the enemy to keep a patron happy. We also find it when a food blogger gives permission to a media giant to use her recipe in the hopes that a single link can somehow turn into one thousand page views so she can make $4.00.

The same wealth consolidation that has hit society as a whole is being felt online too. That’s what I was missing; these people have been victims of an economy that does little to help the little guy.

Do me a favour, unfollow Delish, and Tasty, and Tastemade on Facebook, Instagram, and Snapchat. Then find twenty small food bloggers and follow them instead. If I truly intend to help these people, I’ll start by bringing their struggles to light, and you can assist me with that.

If you stand up for the little guy, share this piece to social media. Help them out. And do so so we don’t have to pay Mark Zuckerberg.

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Almost Like History

An Introduction to Polaris of Marvel



polaris marvel

Polaris of Marvel is a character from the X-Men who has been very much active in the mutant comic saga. For those of you who are not familiar with X-Men, given below is a general introduction, after which there is the description about Polaris herself.

X-men is a very popular comic by Marvel and has been widely read ever since it was published several decades ago. The comic itself revolves around the life of people called ‘mutants’ who are essentially human at the end of the day. However at the same time, they have ‘mutations’ which give them special powers. These special powers can be just about anything – be it walking through walls, reading people’s minds, bending metal, etc.

The ‘mutants’ as they are called, are divided into two different factions; with one faction seeking peace and coexistence with humanity while another seeks to dominate or exterminate it. These factions are constantly on the lookout for new mutants to join their ranks before the others do.

About Polaris

It is here that Polaris of Marvel comes into the picture.

Polaris, whose real name is Lorna Dane, is a female superhero belonging to the X-men created by Arnold Drake and Jim Steranko. The very first appearance that she had was in the comic, ‘The X-Men’ Issue Number #49 in October 1968.

The role which she had played in the comic has been a fairly divided one. For most of the comics, she had been on the side of the X-Men, who are the protagonists of the series. Led by Charles Xavier, the X-Men work to defeat their enemies who seek to remake the world in their own image – which is to say, one that is dominated and populated with mutants.

Polaris has also played a role in another group called the ‘X-Factor’ in which she has again been part of the protagonist. At the same time however, she hasn’t always been a good character. She has been depicted as being one of the bad guys, particularly during the years of 1987 to 1989. During this time, the comic depictions of her are that of being possessed by a villainous telepathic entity and played as the evil supervillian, Malice.

Coming to the power of Polaris of Marvel, she is depicted as being very much similar to Magneto. Magneto, the mutant who is the leader of the antagonist group, has the power to control any and all ferrous metals and in general, the ability to control and generate magnetic fields. Polaris has in fact long suspected that Magneto was her real father. Interestingly enough, the truth about the matter was confirmed in X-Men Issue Number #431, when it is revealed that Magneto was indeed her father.

Her Superpowers

In addition to the ability to control and generate magnetic fields, she is also portrayed as having the ability to fly. With regard to the costume that Polaris wears, it has been fairly stable and stayed the same for much of the series. She is portrayed with the same costume elements as most other superheroes – be it the cape, colorful designs, masks, etc. In almost all of the comics, her costume is  green all throughout, although one could expect regional variants depending on the issue.

The Unknown X-Woman?

Despite being one of the most important characters in the comics in terms of her relationship with other characters, i.e. being Magneto’s daughter, Polaris happens to be one of the lesser known characters. In fact, it could be said that in recent times, her representation in the X-Men has been fairly limited to non-existent. It is even possible that there are people who are not aware of her existence altogether. It can be said that there are many fans of X-Men who aren’t exactly ‘in the know’ about Polaris of Marvel.

As a whole, Polaris of Marvel is one of the most interesting but underrated characters in the entire X-Men series. At the same time however, it would have been better had she been given a larger and a more prominent role to play in the series as compared to what it is right now.



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Abigail Ratchford Nude – Other Details About This Hot Girl



Abigail Ratchford nude

There are a lot of people who follow Abigail Ratchford and of course, it is for aesthetic reasons. People just love the way she looks. A lot of women are wishing that they can look like her and there are also some men who wish that they can be with her. The number of people who have become interested in her has increased steadily when the Abigail Ratchford nude photos came out.

There are some men who are saying that she is the queen of hand bras because she does this pose so well. She uses her hands in order to cover her breasts. There is just something about Abigail Ratchford nude that can make a lot of men just stop and stare at her amazing photos. One thing that drives the men crazy is that she can still cover her nipples very well. This makes men want to see more.

Mind-Blowing Photos

It is obvious that a lot of men follow her because she offers some mind-blowing photos that will be hard to see elsewhere. It will be hard not to notice her with her green eyes that are slightly slanted. She has sensual-looking lips. She has legs for days too. It is evident that a lot of men like her because she sort of looks like a comic-book character.

There are a lot of men who are wishing that she is going to pose for Playboy soon but as of now, there is no guarantee that it is going to happen anytime soon. A lot of guys are still happy seeing her amazing photos on Instagram anyway. If you have not seen her account yet, you are recommended to check it out. You will find yourself double-tapping on her various photos.

Some Facts About Abigail

Now that you have checked out her Instagram account and you have already seen all of her photos, you want to know more about her. You may never know – the details that you will find will make you appreciate her more.

  1. Her internet fame started out in the year 2013. This was the time when people discovered her. She is someone who is hard to ignore because she does have an amazing appearance. Her type of beauty is also considered to be ‘on-trend’ now. Her obvious beauty made her popular but perhaps there is something more about her that entices a lot of men and women to get to know her better.
  2. The reason why she was noticed is her New Year’s resolution which is to lose weight. A lot of women post this type of thing every year but Abigail got noticed because of what she was wearing in the photo. She has Louboutins on her feet and lingerie on her body. Men will always notice those small things.
  3. In order to improve her career, she moved to Los Angeles from Pennsylvania. Even before she moved, she has already appeared in a lot of billboards. To say that her face is already easily recognizable is an understatement. Aside from modeling, she has always dreamed of becoming an actress.
  4. She has not finished college. Probably because of the various opportunities that came her way, she has decided to follow the opportunities first. She knows that she can always finish college when she gets the chance. These opportunities may not come again especially when she grows older.
  5. She has stated that when it comes to men that she wants to date, she has a natural tendency to become attracted to men who have their own personal style. This means that if you are the type of man who usually goes with the flow if you only follow the trends, you will not be noticed. If you believe that you have your own personal style, you may never know – Abigail may notice you soon. If not, you can be perfectly happy looking at Abigail Ratchford nude photos that you can find online. There are so many to see that you will not get disappointed.

Since it has been mentioned that Abigail loves men who have their own style, it is safe to say that Abigail has her own style too. It is evident that she is unique. This is the primary reason why she got noticed. There are a lot of gorgeous women on the internet but the Abigail Ratchford nude pictures always manage to get people’s attention. She is one special girl that will attract you immensely.

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Abigail Ratchford Topless – Her Photos Will Blow Your Mind!



Abigail Ratchford topless

It is very likely that you have already heard about Abigail Ratchford. Perhaps you follow her on her social media accounts and you like the Abigail Ratchford topless photos most of all. You have to admit that she is one attractive girl. Even if you are trying to stop yourself from liking her photo, you cannot help it. She just posts photos that can titillate a lot of people the moment that she shares these images on her social media accounts.

What She Looks For in a Romantic Partner

You know that she is on the lookout for a man who will treat her right. The moment that you have seen Abigail Ratchford topless photos, you already know that she deserves only the best treatment available. This is exactly what she wants. She believes that men should look at the small details in the relationship. For example, she wants the next guy in her life to remember what her favorite movie is. She would also like it if the guy would make her have butterflies in her stomach. She believes that if she finds the right guy for her, her heart will be happy. When her heart is happy, it is likely that a lot of her fans will be happy as well.

She is Known to be Notorious

Her fame makes her one of the Instagram girls with easily recognizable faces but she has done some things that put her in the middle of controversies. For example, she had a photoshoot wherein she imitated Kim Kardashian. People already knew what she was going to do because she posted through her Instagram account that she was preparing for it. A few days after that, she posted the pictures and people cannot help but compare her picture with that of Kim’s. People are mixed in their opinion regarding who did it better.

Another controversy that she became a part of is the In-N-Out video scandal. She made the food from In-N-Out the main focus of her video while she showed off her different assets. The owner of the company asked her to take the video down. According to their explanation, their beliefs do not coincide with what was being depicted in the video. It did not help that there were a lot of customers who complained to the company about it.

Even with all of the controversies that she has experienced, people cannot deny that her popularity grew because of that.

A Milestone

One of the reasons why a lot of men love her is because she posted an Abigal Ratchford topless photo when she reached 3 million followers on Instagram. She wanted to commemorate that milestone by showing everybody that she is a very attractive girl that should not be disregarded. Actually, she did not only post topless, she actually stripped down to her birthday suit. It made a lot of men wild.

If there is one thing that is true about Abigail, it is the fact that she is not shy when she is in front of the cameras. She has shown her then 3 – million followers why she is worth following and liking on Instagram and on all other social media sites.

Her Crazy Halloween Costumes

One of the reasons why people are looking forward to Halloween every year ever since they discovered Abigail is because of the Halloween costumes that she wears. There are a lot of women who would go for scary-looking costumes for Halloween but you cannot expect Abigail to do the same. She will post photos that show off her amazing cleavage. If you have already seen how amazing her cleavage looks like, it will not be too hard to imagine anymore, right?

You can expect that when it comes to her Halloween costumes, the skimpier the outfit is, the better this is for her.

It is evident that Abigail had humble beginnings. She came from a small town and she was raised Catholic but she has managed to find herself after all these years. She has discovered her potential for modeling and for attracting attention from various people. She is a natural in front of the camera and she is truly recognized right now because of all the things that she has done. She has truly changed the world of social media. Whether you have first discovered her because of the Abigail Ratchford topless photos or because she is just one hot lady that you cannot forget; she is bound to become more popular in the years to come.

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